Well, the spinsters and do-gooders of Australia’s advertising watchdog are at it again. Clearly bored with life and their stamp collections, the powers that be at advertising’s Wet Blanket HQ have decided to ban the TV commercial for BMW’s new Z4, claiming that the driving stunts portrayed in the ad broke Australian road rules.
Theoretically the stunts could have broken Aussie road rules, if anyone in Australia actually drove around on giant canvases covered in paint. Pro Hart is dead, so not likely. The ad in question features a Z4 driving in a warehouse with paint-laden tyres, creating a rubber-streaked artwork of sorts. What’s next? Banning Sorbent ads because they promote toilet humour? Has the world gone mad or is this another example of extreme censorship? Do we need these watchdogs or are we smart enough to decide right from wrong ourselves?
You tell us, we want to hear your thoughts.
i agree!!!
this is one of the most stupid reasons to ban an ad.
even though bmws arent good
This is so stupid. The people that baned this add are clearly getting bored and need to get out and get a life.
Which law was broken? When was an Australian road in as good a condition as the floor of this warehouse? Why are these people allowed to breed?
People don’t do this out of boredom, they do it out of a lack of brain cells, among other necessary things.
If more ads were this good, people might actually watch them
my god, has the world gone nuts? its alright to show the horrors of war and the violence around the world on the nightly news. But ooh no, a car driving in paint!!!!! OH MY GOD lock up your daughters its too much of a bad example…. so to all those people out there thinking of doing this, thank the media watchdog because it might have just saved your life…or a set of brand new tyres on your new shiny Z4
I think it’s the colour that offended. The people that vetoed this ad obviously only see things in black and white. Boom.
what a stupid thing to do.Seriously grow up why don’t they ban “the Fast and the furious” thats got to be much worse than a bmw sliding around on a gigant canvas in a shed, it’s not even promoting hooning.
seriously it’s just stupid.
Oh dear a paint brush might be injured if the car drove over the canvas, how bloody rediculous is this too ban an ad clearly not breaking road rules? The car isn’t on a road at all so how can this be breaking the law? It’s breaking the law if it was on public roads.
us ozzy’s r gettin as soft as f****n americans, i hate americans and how australia is gettin buggered up by stupid goverment authorities. and those responsible for tga
but late night “slutfest” porno ads are just fine!!
adds that promote “find your ultimate lover by txt’n your name to…” are REAL!!!!!
I have never come across a stretch of road in Australia that has been made out of Canvas. The majotity of the roads i travel on are made from bitumen,concrete,gravel,d irt,grass even BUT never CANVAS.
Must admit, the ad was pretty atrocious, but only because it was pointless and stupid. What the f*ck is with all these nanny-state idiots trying to put a big bubble around everyone? It is SO patronising, just the same as how they are trying to implement that new internet censorship thingo… what a joke.
These stupid stupid idiots need to be shot. The advertisement shows just how creative BMW is! It does not promote hooning. Hooning promotes itself through the medium of video games and plain stupidity. These watchdogs should get a proper job and stop interfering with life!
If only they’d included a disclaimer saying that it had been filmed under controlled conditions. Then it would have been obvious that this wasn’t filmed on a public road??!!!
where do these communists find the time do be annoyed by this? what between hating people dare to smoke, or those damn Nazi baby killers who drive 4wd’s!!!!! honestly if we let these panicky belligerent fools have any more power we will all end up walking to work with an armed guard each.
Of course to prevent any deaths the armed guards would only be armed with words instead of weapons because that would be the safer alternative. This advertisement breaks road rules does it? i see and i suppose that the V8 supercars do too? or Le Mans? what about the ads for adult match maker? Or mobile porn ads? surely they do more damage?
First time I’ve seen the ad… didn’t thrill me. (It struck me as a bit of a wank, much like some BMW drivers. But the best car ad ever was the one for the launch of this esteemed magazine, and I still laugh out loud when I see it, so BMW had a lot to live up to.)
But for the love of gawd, now that I’ve seen the latest Boring Materialistic Wanker ad, I’m still not screaming out the front door with spraycans for my homies to squirt the tyres to leave a paint trail. (Would that even work? Spraying the tyres just before burning-out/burnout-ing? I know about the coloured-rubber-makes-col oured-smoke tyres. Hmm. Off on a tangent, anyone?)
Doesn’t it shit you? The way that laws & rules & regulations are set to keep the lowest common denominator safe? When they are too stupid to keep themselves safe? And then they breed stupid children who need a pedestrian crossing between them & their high school because they can’t even cross a road safely???
Do any of us normal people actually stick to the suggested speed signs on country highways? No? And why not? Because a blind man could negotiate a 170 degree corner on a highway at 45km an hour, that’s why, and those of us with a minor understanding of how a car works can handle a bit higher speed than that. And if you’re that freakin’ hopeless that you stick to, or (insert shuddering here) BELOW that suggested limit, you below to the lowest common denominator, and you PISS THE REST OF US OFF!
Same goes for most rules (but particularly those made by wowsers & the RTA). Set for the lowest common denominator, and the rest of us are frustrated beyond belief.
The Darwin Awards mob dig the concept. Let the stupid ones kill themselves, and let the rest of us decide if we want to do burnouts in a factory or not.
I don’t even know if I’m on-topic here, but having to abide by rules that were set so that the shallow end of the gene pool doesn’t drown… it does my head in.
I’d dearly love to meet someone who strenuously objected to this ad. To listen to their reasoning with a straight face would be more challenging than not tracking down & killing the Toyota Stuntdriver team who cancelled my lesson coz they were double-booked. (No offence to Little Bits coz he freaks out when I mention ‘tracking down & killing’.)
err what?
I read about the ban in the paper this morning and was completely baffled. Surely there’s nothing illegal about driving like that when it’s not on a road?
I didn’t like the ad much myself (I was always mildly disappointed that the “artwork” was rubbishy abstractism rather than an actual image, which would have been quite clever), but I certainly don’t see any reason to ban it.
Malibu Stacey – Unfortunately, laws need to be made for the sake of the lowest common denominator.
I personally wouldn’t be too traumatised if we let nature take its course and certain people managed to remove themselves from the gene pool in an neat and elegant fashion, but stupid people do have the nasty tendency towards taking other people out with them.
The laws aren’t there to protect the idiots, they’re to protect everyone ELSE from the idiots.
This all comes down to the problem of the silent majority. I cannot for the life of me understand the logic of the people who deemed this ad to be to reckless for the general public. Mind you if you think that we live in a country run by panicky nancies, then you should try england.
So the RTA’s speeding (No one thinks big of you) which shows burnouts and speeding (on the road), should be banned also?
What about the Yamaha ad where the bike gets up on one wheel?
What about the holden Ute ad where he’s doing donuts in the dirt?
Come on Aussies.. this is pathetic and embarrassing.
Raffael, Halo Agency Advertising, Sydney
info@haloagency.com
Hey, I didn’t actually write this blog, despite my name being on it, but what the hey. I agree with the sentiment, banning that ad is peurile madness. Now, Spandau, what are you doing mentioning Paul Gover, are you a motoring journo or something?
this is so stupid i bet these morons didnt even get any complaints about this add from the us the people who have to watch it.
Anyway i thought that this add was more within the road lores than the other automotive adds which feature the car doing 200km/h down the road.
they should GET A LIFE, for God sake! who gives a s**t!!! They’re not even on the road so the argument oh how the ad ‘doesn’t comply with road rules’ is invalid!
whoever thought up this load of rubbish should be fired!
In the future “Stephen Corby” i would appreciate it if you did not use your name on articles you have not written, other then that your doing ok and you can keep your job.
TOP GEAR MANAGMENT
whatttttt!!!!! the people who get these ads banned really don’t have any sort of life. ‘doesn’t comply with australian road rules’ geeeeeez stupid stupid people.
no corby,not a journo,just an ex racer.
Yeah Corby, so who did write this article then, Piers Akerman?
get over it fellas…it’s just another ad that is getn banned for no reason..who really has the time to care
The writer of this article fails to understand the basic elements of controlling human populations for hundreds of years. That is to keep people ignorant, and to maintain fear in the public. In this case, that would mean not teaching them how to four-wheel drift, not even showing them that such a manouvre is possible, and maintaining the notion that cars will kill you if you don’t behave.
It is far easier and cheaper to treat all people like this, than to allow all of us free thinking, and then have to deal with the idiots who couldn’t handle freedom of thought.
this ad is a brilliant one. one that just catches your imagination for a brief moment and lets you escape reality, maybe the censorship board need to take a whif of reality and stop sniffing shit as one does when your head is up your ass.
BMW,, i love you ,, Z4 ok,, M5 yes please sir can i have some more.
topgear rocks. love to you all.
zzzzzzzzzzzzzzzzzzzzzzzzz zzzzzzzzzzzzzz
So, we’re the only country on earth that’s banned this ad, doesn’t it make you proud? My name ended up on this because the poor sap who’s working the internet made a mistake, but it could – just could – be a Piers Akerman article.
Our morals and behaviour is once again “saved” by the Fun Police. This action alone is enough to make you want to be non-conformist and……
Mungo Mal, you could become emo and cut yourself while you cry about how unfair our world is.
If your read (the real) Mr Corby’s new blog regarding Audis, BMWs and undergarments then you could be forgiven for thinking this ad was banned for showing a less artistic type of skidmark…ahem.
The Advertising Standards Board show how thick they really are when they say
“The Board noted that the advertisement could be modified relatively easily be removing the intentional skidding or four wheel drift that the Board considered to be problematic”
That would be a car standing still then wouldn’t it?
Said that? What i do with my jox is my business! I will not let politics control my underwear. Its a part of nature and if BMW need support i will send my skidded authentic jox as proof that it is artistic. Who amongst you hasnt thought to themselves hmm im pretty talented. Looking at your skids just before you put them through a wash so that nobody can copy it. Next thing you no? The Chinese will have fake replicas of our private art work. FREEDOM
Phuck me!
I’m a little behind the news so this is the first I’ve heard of the ad being banned and it makes me cringe to be an Australian.
Seriously, whiny little bitches like these need to take a teaspoon of cement and harden the phuck up.
This is one of the few ads I actually like, it doesn’t change my low opinion of BMW, but it appeals to the artistic side of me, how cool would it be to do that? So wait, I’ll grab my giant 300 foot canvas and paints that I keep in the back shed, lay it out in George Street and do doughies whilst dodging the oncoming traffic and peds. Come off it for christsake!
This is more of the same sh!t the media keeps dishing up to us, controlling the masses. Like Tracey “Miss Piggy” Grimshaw, who gives a phuck what Gordon Ramsay called you, you make your living out of bullying as many people you can in a week; talk about the pot calling the kettle black. HTFU and learn to take a joke and roll with the punches. They are seriously turning us in to a nation of politically correct nancies.
It’s a wonder they even allow TG to be shown here in oz. Though I have noticed that the TGA boys seem to be a lot more PC than the TGUK boys, which is another reason why TGA sucks.
Phuck I hate the media.
i don’t know why they ban this ad and not that traf advert have you seen that
oh and god man yes you mare right
I’ve seen the ad, my mum thinks its awsome and I think BMW has better things to do with their money than buy a MASSIVE canvas.(like a knew ‘no more fat cars’ policy? the Z4 is soo fat)
What can i say that hasnt alredy been said…
The politicians who pass these laws get driven around by chauffeurs. No wonder they’re so completely fucking out of touch with every single road user in existence.
This is what happens when people with one iota of power abuse it to within an inch of it’s life. Seriously, the Z4 ad? Come on, don’t these people have anything else to do, like alphabetizing their pantries or combing over their bald patches? POLITICAL CORRECTNESS IS FOR WANKERS!
‘australian road rules’
so now we have uniform rules?
and
since when did road rules, adrs, hell, ANYTHING, apply on private property? Cuz Unless Im very much mistaken that was a bloody warehouse. Not exactly a ‘road’ is it?
Ergo
the RULES dont apply dickheads
you bastards STOP TELLING ME WHAT I CAN DO
I have a brain.
I have a ’shit I probably shouldnt do that’ switch in my brain
ban fuckwits from driving. thats all
simple
i wonder how they do it? :\
i think that this ad is a good one and the Aussie road rule people are a bunch of fuckwits
There are certainly a lot of details like that to take into consideration. That’s a great point to bring up. I offer the thoughts above as general inspiration but clearly there are questions like the one you bring up where the most important thing will be working in honest good faith. I don’t know if best practices have emerged around things like that, but I am sure that your job is clearly identified as a fair game.
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Премного благодарен, что просветили. Никогда бы не подумал